Dissertation Topics

This blog post by the team of dissertationhelpservice.com is to help students in selecting a dissertation topic and research objectives. Below are some of the dissertation topics that could give you an idea how to select your dissertation topic, research objectives and research question.



» Topic 1

» Dissertation Title

"The role of relationship marketing in increasing customer loyalty; in context of Tesco"

Research Objectives

Following research objectives will be achieved through the dissertation –

• To explore the relationship between relationship marketing and customer loyalty
• To explore the effectiveness of Tesco’s loyalty programs to increase the customers’ loyalty
• To explore the motives and expectation behind loyalty programs of Tesco

Research Question

 How the relationship marketing increases customers’ loyalty for Tesco?

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» Topic 2

» Dissertation Title

"The study of the impact of ethical behavior over the brand image of an organization: Case of Starbucks"

Research Objectives

• To explore the relationship between ethical behavior and company growth: In context of Starbucks
• To explore the impact of unethical behavior on brand image of Starbucks
• To provide recommendation for the ethical framework of the business

Research Question

How the unethical behavior impact brand image of a firm in the industry: A case of Starbucks?

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» Topic 3

» Dissertation Title

"The study of differences in the marketing strategies of PepsiCo according to the national culture"

Research Objectives

• To determine the factors of national culture that affects the marketing strategies of PepsiCo
• To explore the strategies that should be taken to eliminate cross cultural issues: in context of PepsiCo
• To explore the factors that determines the success of a business in international boundaries

Research Question

How the national culture affected the marketing strategies of PepsiCo?

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» Topic 4

» Dissertation Title

"Title of the dissertation is the study of advertising as marketing communication and determinant of the success of Vodafone in India."

Research Objectives

• To explore that advertising is the secret of the organizational process; a case of Vodafone in India
• To access the impact of Vodafone’s advertising strategy in India

Research Question

How Vodafone used its advertising strategy for better market communication in India?

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» Topic 5

» Dissertation Title

"The role of marketing channels to increase customer base of an organization: The study of Nokia"

Research Objectives

• To explore the impact of marketing channels on consumer awareness of the products of Nokia
• Access the relationship between marketing channels and growth of Nokia
• To explore how Nokia set the marketing channels as per their customer requirements

Research Question

What role the marketing channels of Nokia helped in its growth worldwide?

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We hope the above topics are useful for our readers. If you have any query or need dissertation writing help or research project, please email us to info@dissertationhelpservice.com