Zaida Adriana Goveo Balmaseda featured in Mellina + Co's Spring '12 lookbook! Yes, that is right!
 |
| Mellina+Co & Duccio Cambi's Jewels layed out before the shoot! |
After The Green Fashion Competition -in Amsterdam- I went back to Florence for one more week. I was trying to catch up with all my friends, as I knew I wouldn't be seeing them until I went back to Europe.
I had been planning to meet up with my friend Melanie Guardino who I met 08'-09' while we were both studying abroad in Florence, IT through FIT. Melanie is the CEO/Founder of
Mellina + Co, "a bijoux jewelry company that was created to fuse classic sensibility with cutting edge contemporary style. All the pieces are hand-made in Florence, Italy and shipped right here to New York."
After graduating from The Fashion Institute of Technology (majored in Fashion Merchandising Management) Melanie decided to start her own company... she currently goes back and forth between The Big Apple and Florence, Italy- and whenever we happen to be in Florence at the same time, we try to meet up and reminisce!
Melanie was super supportive during my participation at TGFC, and when she saw the pictures of the collection on the runway she said she had an idea for a collaboration. I got super excited, as I am a firm believer that we young entrepreneurs and creatives need to work together and help each other... PLUS; Melanie is a doll, and I knew this had to be something good!
 |
| The lovely Melanie sporting my CEMENTATION_dress (bottom panel worn as SCARF) she was really loving it! |
She was planning a photo-shoot for her latest collection of jewels and
asked if I'd be up for lending some pieces from my
CALAFURIA collection; I immediately said yes!
Mellina + Co is collaborating with Duccio Cambi a Florentine Designer who makes handcrafted, pieces ranging from Bracelets, Earrings, and Necklaces to Rings. She sent me the "line-sheet" and I immediately fell in LOVE!
 |
| Mellina+Co & Duccio Cambi's Jewels I want them ALL! |
We were incredibly lucky to find a model (Veronica Bellandi Bulgari), a photographer and a location and plan the shoot right before I returned to NY!
 |
| I ended up being the hairstylist for this shoot... just fixing a few things, we wanted it to be as close to PERFECT! |
The shoot took place at the famous REX Café, an awesome location with a decor that
evokes Barcelona+Gaudí: the central wall, covered with a large mosaic of rich colors, reminiscent of the motion of the ocean, the curved-shaped bar, copper back-lit wall ... just perfect for Mellina's Jewels + my Knits!Make sure you also check out his
blog!
No comments:
Post a Comment