Dissertation Topics

This blog post by the team of dissertationhelpservice.com is to help students in selecting a dissertation topic and research objectives. Below are some of the dissertation topics that could give you an idea how to select your dissertation topic, research objectives and research question.



» Topic 1

» Dissertation Title

"The role of relationship marketing in increasing customer loyalty; in context of Tesco"

Research Objectives

Following research objectives will be achieved through the dissertation –

• To explore the relationship between relationship marketing and customer loyalty
• To explore the effectiveness of Tesco’s loyalty programs to increase the customers’ loyalty
• To explore the motives and expectation behind loyalty programs of Tesco

Research Question

 How the relationship marketing increases customers’ loyalty for Tesco?

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» Topic 2

» Dissertation Title

"The study of the impact of ethical behavior over the brand image of an organization: Case of Starbucks"

Research Objectives

• To explore the relationship between ethical behavior and company growth: In context of Starbucks
• To explore the impact of unethical behavior on brand image of Starbucks
• To provide recommendation for the ethical framework of the business

Research Question

How the unethical behavior impact brand image of a firm in the industry: A case of Starbucks?

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» Topic 3

» Dissertation Title

"The study of differences in the marketing strategies of PepsiCo according to the national culture"

Research Objectives

• To determine the factors of national culture that affects the marketing strategies of PepsiCo
• To explore the strategies that should be taken to eliminate cross cultural issues: in context of PepsiCo
• To explore the factors that determines the success of a business in international boundaries

Research Question

How the national culture affected the marketing strategies of PepsiCo?

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» Topic 4

» Dissertation Title

"Title of the dissertation is the study of advertising as marketing communication and determinant of the success of Vodafone in India."

Research Objectives

• To explore that advertising is the secret of the organizational process; a case of Vodafone in India
• To access the impact of Vodafone’s advertising strategy in India

Research Question

How Vodafone used its advertising strategy for better market communication in India?

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» Topic 5

» Dissertation Title

"The role of marketing channels to increase customer base of an organization: The study of Nokia"

Research Objectives

• To explore the impact of marketing channels on consumer awareness of the products of Nokia
• Access the relationship between marketing channels and growth of Nokia
• To explore how Nokia set the marketing channels as per their customer requirements

Research Question

What role the marketing channels of Nokia helped in its growth worldwide?

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We hope the above topics are useful for our readers. If you have any query or need dissertation writing help or research project, please email us to info@dissertationhelpservice.com
   

Selection of Dissertation Topic

This blogpost by the experts of dissertationhelpservice.com would help in selecting right dissertation topic for you. Selection of right dissertation topic is very important for successful completion of the dissertation. It includes various steps that help to enhance creditability of the research paper. Following are some of the steps that need to be considered, while selecting a dissertation topic:

Specialization and interest area identification: In order to select a dissertation topic, the researcher’s area of interest should be considered. The topic should be linked with the area of specialization and interest of the researcher otherwise it may affect the effectiveness of obtaining data and information in research (Single & Reis 2009). This would help in the successful completion of research because of the researcher theoretical knowledge and background of the topic.

Specific with the current scenario: The dissertation topic should be relevant with the current market conditions or related with the organizational problems to enhance validity and creditability of the dissertation (Glatthorn & Joyner 2005). In addition to this, the relevance with current scenario will help to sort-out the problems effectively.

Unique: The dissertation topic should be original and unique in order to avoid duplicity and continuation of other research paper. This will keep the interest of perspective reader of the dissertation and will also avoid wastage of money (Roberts 2010). In addition to this, the freshness of the dissertation will help researcher to come up with the interesting and innovative ideas to enhance research creditability.

 Research-able and exploring: The dissertation topic should be research-able and exploring to provide researcher the maximum scope to bringing something new into the area of research. This will help researcher to conduct an effective research on the relevant topic. At the same time, it will also help to find relevant data and information regarding the research.

Availability of resources: It should also be considered, while selecting a dissertation topic that the research can be conducted in the stipulated time period as well as the available finance. Maximum research papers lack their creditability due to lack of money and time (Ogden 2007). Availability of finance and time helps researcher in the effective investigation of the research problem. In addition to this, it also helps the researcher in in-depth analysis of the data and information regarding the research paper.

Manageable topic: The research topic should be manageable in nature so that it can be effectively handled by the researcher. The vast area of the research makes it difficult for the researcher to manage it (Glatthorn & Joyner 2005). This also leads many areas to be untouched by the researcher that also affects validity of the research paper. In regard to this, manageable topic will help to explore all the relevant areas of the research to accomplish research successfully.

Try to avoid controversial topics: The researcher should try to avoid selecting controversial topic that will be effective in the further publication of research. Many times, it has been seen that many researches lack their publication due to controversy of the topics (Bryant 2004). There also be the chances of restricting researcher employment, tenure etc. because of this controversial topic. So, it would better for the research as well researcher to avoid controversial topics to select. This may also restrict to get relevant information regarding the research.

If you need Dissertation  help with in selecting topic, or dissertation research proposal help, literature review help, research methodology help, please email us to info@dissertationhelpservice.com

References
Bryant, M. (2004) The portable dissertation advisor. USA: Corwin Press.
Glatthorn, A. & Joyner, R. (2005) Writing the winning thesis or dissertation: a step-by-step guide. USA: Corwin Press.
Ogden, E. (2007) Complete your dissertation or thesis in two semesters or less. USA: Rowman & Littlefield.
Roberts, C. (2010) The Dissertation Journey: A Practical and Comprehensive Guide to Planning, Writing, and Defending Your Dissertation. USA: Corwin Press.
Single, P. & Reis, R. (2009) Demystifying dissertation writing: a streamlined process from choice of topic to final text. USA: Stylus Publishing LLC.