Executive Summary orchard apple tree is know for its breakthrough product, easy to spokesperson interfaces and for bringing technology to the masses. As the technology gets more than advanced, multi character frauds much(prenominal)(prenominal) as cell phones and smart phones ar starting to flip traditionalistic music listening devices such as the iPod. However, the iPhone has not been targeted to the tween and teenage segments. To combat this problem, we are proposing the worldly concern of a hot channel division inside of Apple called the iRock division. The iRock volition be the wise music tinkerer of the future. It will not totally play music, but will function as a all-encompassing mobile communicator (via IM and Email). The iRock is a microscopic circular device with a touch screen interface, tuner access, music capabilities, applications countenance and a low starting toll of $129.99.
Here is a actualize list of the iRocks sleep with features: Wireless mesh control mention screen interface Music/ television set player adjust capabilities with iTunes vulnerability Sharing Email/IM support Customizable UI interface (similar to the iPhone) GPS locator strengthened into the device Customizable outer shell Customers who demoralize iPods in general are fellowships chthonic 35 years of board, and who aim an average mob income great than $75k. Within this group, our market enquiry indicates that tween and teenagers ages 9 to 17 expose the highest rates of ownership of iPods. In fact, households in that age take aim have an average of 1.2 iPods per household which suggests that they will buy more than iPod. Additionally, since this age group has the terminal income, it is apparent that they have the acquire power of their parents as well. stipulation this, we feel that it would be go around to target the iRock for this age group.If you inadequacy to get a abundant essay, order it on our website: Orderessay
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